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adopts an innovative approach to eyewear design,  that runs in parallel with the current trends of other disciplines of design and architecture. The collections are designed around several main themes: Organic (round, soft sensual volumes), techno (sharp lines, flat temples, the function becomes design, suggesting a mechanical modern feeling), "decalage" (shift in space), transparency.

 

 

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You’ve got to see it to believe this cool sheet metal collection.

 

 

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Based in LA, Oliver Peoples is committed to designing stimulating eyewear for expressive individuals.

 

 

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Celebrated internationally for their minimalist style, this Belgian phenomenon of funky eyewear produces maximum effect in a purist design.  One of the best websites around!                       

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The presence of the Rudy Project athlete at the recent  Tour de France was impressive! Over 200 racers or 32% of the riders in the 2006 Tour wore the famous Technically Cool Eyewear glasses made by the Italian Company.
 
 
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A Brit, based in New York, and a true Midwesterner, have created a fashion eyewear collection for the “cognoscenti”. A heavy look with a light feel.  Rimless is out! Chunky is in!
 
 
 
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In 1997, three young friends decided to conquer the world from a back yard in downtown Copenhagen. Inspired by everything from American cars to the wingspan of an eagle, Orgreen launched the classic T56 based on the curves of a 1950s Corvette. By merging innovative ideas with the unconventional material use, Orgreen challenges your expectations to eyewear design. It's a flee from the past into a future with no limitations.
 
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The recipient of design awards too numerous to count, this german artisan combines materials such as fiberglass, buffalo horn, acetate and titanium.  Harmoniously fashioned to highlight the wearer's individuality, marcus t is ergonomically shaped and light, weighing less than 3 grams.  Discreet, yet futuristic.
 
And don't forget to check out...
 
FUNK
 
                       Grotesque
                          
                                                 
                                                              Cinematique
 

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529 Hayes St (between Laguna and Octavia) SF, CA 94102
415.553.6166 phone        415.553.6168 fax
Open:  Tuesday - Thursday 11am - 7pm, Friday and Saturday 10-6, Sunday 12pm - 5pm

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